LiveRamp’s IdentityLink gives marketers a multi-channel view of the consumer, and the partnership means incorporating SSI’s data will help with better insights and more accurate targeting for digital ad campaigns.

This partnership allows marketers to use targeted surveys based on commercially available segments or other data activated through LiveRamp for people-based marketing; create highly accurate segments; and access audience profiles for improved measurement and reporting.

Bob Fawson, SSI’s chief product officer, said: “For 40 years, SSI has been building an extensive global audience and a deep understanding of people’s buying habits and behaviours. LiveRamp’s IdentityLink solution enables the platform to connect this rich data to many new and exciting marketing and insight applications.” 

Paul Turner, LiveRamp’s vice-president of platforms, added: “Through this partnership, brands will now be able to engage consumers using self-reported data collected via surveys. This will further improve the people-based targeting, personalisation, and measurement marketers can engage in.”