LiveRamp, which offers data onboarding for digital marketing applications, was acquired by Acxiom in 2014.

The IdentityLink service gives marketers an omnichannel view of the consumer. Brands can use it to connect online and offline data to inform their targeting across display, video, mobile, native, audio and TV.

Esther Carlsen, Australia managing director at LiveRamp, said: “In bringing IdentityLink to Australia, LiveRamp is driving the globalisation of people-based marketing, while adding another layer of marketing technology sophistication that is trusted by brands, agencies, publishers, platforms and data owners.”