The partnership will focus on expanding the range of services and tools available to clients of both companies.

Strat7 is headquartered in London and consists of five agencies – BonamyFinch, Researchbods, CrowdDNA, Incite and Jigsaw – with more than 400 employees across 12 locations in Europe, the US and Asia-Pacific.

CGA advise on customer experience consulting and is based in Guilford, Surrey.

Barrie Brien, group chief executive officer at Strat7, said: “We are delighted to be able to offer CGA’s significant expertise in customer experience to our client base, in particular their proprietary Heartbeat experience mapping methodology which has supported leading global brands to transform customer outcomes.”

Chris Garthwaite, founder chief executive at CGA, said: “Strat7 already provide CGA with cutting-edge insight programmes, and therefore we are very excited to be able to collaborate to bring our combined solutions to market.”