Swaminathan (pictured) will oversee product innovation and growth at Stravito, specifically focusing on generative artificial intelligence.

Before joining Stravito, Swaminathan was senior director of product management at investment platform Mercatus, and has also held roles including senior product manager at human capital management company Workday and vice-president of products at real estate investor resource business BiggerPockets.

Thor Olof Philogène, chief executive and founder at Stravito, said: “Vignesh brings a wealth of business-to-business and business-to-consumer product experience, and will provide a unique perspective to Stravito’s product development process.

“Our goal is to continue incorporating new technologies that make insights access easier than ever for brands across the globe. Vignesh’s appointment is a strategic step forward in that direction.”