In her new role based in its European head office in London, Belz (pictured) will build its EU operations, while working in conjunction with SHC’s chief operating officer, Jason Freeman, to standardise operational efficiencies.

Belz joins SHC after working for six years at GfK – Ipsos acquired GfK Health last year –  most recently as head of healthcare project management.

Antonio Tropea, managing director, EU Division said: “Lena’s experience in planning and navigating complex global market research project spans over a decade, making her an ideal fit to spearhead our European operations, while we continue to strengthen our offering and provide more value-added services to our clients.”