The new brand identity follows its recent acquisition of OMR Globus which added half a million healthcare professionals across Europe and Latin America to its panel. The addition of Globus to the name also indicates its international focus.

OMR Globus’ staff have also been added to its existing operations team.

Jerry Arbittier, CEO, SurveyHealthcareGlobus said: “You will notice that we dropped our distinguished starburst from our corporate emblem to focus solely on our name – a name that we are confident can stand on its own. We opted for a clean and modern logotype to reflect our transformational growth and convey a clear and concise message without any ambiguity or cliché – global.”