SurveyMonkey rebrands as Momentive
The brand will become the name of the parent company for SurveyMonkey’s enterprise business.
The portfolio includes wholly owned subsidiary, SurveyMonkey, customer experience tool GetFeedback and brand and market insight tools, formerly SurveyMonkey Market Research Solutions.
SurveyMonkey was founded in 1999 and went public in 2018. It acquired GetFeedback in 2019.
Survey Monkey Inc (SVMK) plans to begin operating under the name Momentive Global Inc and under the new ticker symbol MNTV on 15th June. Its subsidiary, SurveyMonkey Inc will begin operating under the name Momentive Inc on 1st July.
The SurveyMonkey and GetFeedback product brands will continue to exist.
The company developed the Momentive brand using its own tools to conduct research with its employees, customers and the market through 10 studies across seven countries.
The company’s services are used by around 8,000 enterprise companies globally, including IBM, KLM and Nasdaq.
Zander Lurie, chief executive, Momentive (pictured), said: “Momentive leverages world-class technology in all of our solution categories, and we put people at the centre in the way we design our products, serve our customers, and deliver for our community and shareholders.”
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