Overstat’s technology, which includes visual heatmaps and form analytics, will power new Tealeaf products and services which aim to address a range of emerging customer experience needs for companies doing business online and on mobile devices, the company said.

Tealeaf chairman and CEO Rebecca Ward (pictured) said: “The acquisition of Overstat enables Tealeaf to extend our capabilities by adding even more context about the user experience, so that any company with an online presence can take action to optimise their sites and applications and drive significant business outcomes.”