The Insights Family starts publishing toys and games report
The publication will analyse the attitudes, behaviours and consumption preferences of UK children aged 3-5, 6-9 and 10-12, highlighting changes and year-to-year trends.
It will also include data on the top licensing categories and toy-related purchases from TV, film, video games and YouTubers.
Data is drawn from The Insights Family’s research with 3,313 children aged 3-12 quarterly.
The first report, focused on the second quarter of 2021, has been published.
Sarah Riding, research and trends director, The Insights Family, said: “The Toys & Games Report shows a strong trend towards the popularity of traditional and well-known toys, as well as a growing interest in creative toys. Year-on-year, brands like Barbie, Minecraft and NERF toys have experienced 30% growth as kids’ favourite toys.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments