The new proposition, ‘HelloStudio’, will leverage data from the group’s site visits and active customers to inform work with brands on tailored creative concepts.

Personal, shopping and financial data will be used to support the studio’s curation of omnichannel campaign assets, The Very Group said.

The move follows last year’s introduction of Very Media Group, a partnership between the company and retail media operator SMG.

Julie Phelan, head of creative at The Very Group said: “While the proposition is new, working with brands has been at the heart of The Very Group for a long time.

“Our recent creative campaigns, which have been made possible through Very Media Group brand partnerships, have been a great success and I’m excited to be able to extend this to new partners.”

Brands to have worked with the in-house creative team to date include Adidas, Apple and Levi’s.