Pasqualina (pictured) joins the business from Toluna, where he was head of sales for North America.

Prior to Toluna, he held senior sales roles at MarketTools/MetrixLab, Nielsen and began his career at Nestlé US. 

At Feedback Loop, he will lead business development with a focus on expanding its growth in the consumer healthcare, finance, insurance, consumer packaged goods and consumer hard goods sectors.

Founded in 2014 and headquartered in New York, Feedback Loop secured $14m in funding in March.

Rob Holland, chief executive, Feedback Loop, said: “Marco’s track record of building high-performing sales teams matched with his extensive experience in consumer insights will be key as we prioritise growth and help businesses better understand how consumer behaviour is changing.”