The company said that bringing the three companies under the Toluna branding would streamline its value proposition, with AI to play a key role in the company moving forward.

The integration of AI across a unified Toluna platform would also be strengthened by MetrixLab’s expertise in brand, product, and communications research, Harris Interactive’s methodologies and GutCheck’s agile tools, the company said.

Toluna is also introducing TolunaID, which is the new name for its dedicated division serving research agencies and consultancies.

Toluna Start, the company’s insights technology platform, has been refreshed to align with the new brand identity, as has Influencers by Toluna, its first-party global panel community.

Frédéric-Charles Petit, founder and chief executive officer at Toluna, said: “Bringing our brands and people together under Toluna is more than a brand refresh – it’s a strategic milestone that reflects our shared vision that began in 2000: reshaping the insights industry and delivering even greater value to clients navigating constant change.

“We remain focused on continuous innovation, especially through the responsible and dynamic use of AI, to help our clients navigate complexity and anticipate what’s next.”