HarmonAIze, part of Toluna’s AI Everywhere strategy, will use synthetic data to support insight gathering and analysis, particularly for hard-to-reach groups.

The first product in the new data suite, called HarmonAIze Boost, will use synthetic data to carry out deep-dive analysis into small or niche subgroups where collecting enough real-world data would traditionally be time consuming or impossible.

Toluna said that by amplifying patterns in existing data, HarmonAIze Boost helps unlock insights without the need for additional data collection.

The synthetic data created allows multivariate statistical analyses like key drivers or cluster analysis.

Further tools in the HarmonAIze data suite will be released in due course.

Frederic-Charles Petit, chief executive officer at Toluna, said: “We’re excited to introduce the HarmonAIze suite, which allows our clients to overcome the issue of how to gather deeper insights for low-incidence and difficult-to-reach audiences much faster than traditional methods allow.

“HarmonAIze Boost is a fantastic way for our clients to explore synthetic data and experience the immediate benefits of this trailblazing technology.”