According to Toluna chief executive Frederic-Charles Petit, 2021 was pivotal for the company’s growth. This is largely due to the success of its new enterprise subscription service for the Toluna Start platform, which enables businesses to conduct agile and DIY research programmes in over 70 countries.

Off the back of this growth, Toluna is accelerating investments to its R&D and product group, with a significant budget increase and the immediate opening of 75 new software development jobs. The new investment is focused on further expanding the limits of DIY and automated research through Toluna’s proprietary end-to-end technology stack, Toluna Start.

Petit commented: “2021 was a transformative year for Toluna with the launch of the industry’s first enterprise subscription offer. Since its July 2021 debut, our new enterprise subscription offering has recorded over £20m in sales, significantly surpassing our expectations.”

He continued: “The success of this service has proven the measurable business value of a single subscription that unlocks a suite of research solutions, from DIY custom research to fully automated research, as well as assisted research, delivered with the support of our 200 researchers across the globe.

“By working closely with our clients, we recognised that there was a real gap in the market for a single subscription offering that delivers all of a business’ research needs, and we’re excited by the fast adoption of this new model. The clock never stops on the agile research conducted on our platform.”

The company’s chief digital officer, Phil Ahad, added: “By investing now and expanding our software development teams, we’re proactively preparing to meet the growing demand for agile research, full-stack automation and real-time insights that enable our clients to make impactful business decisions in real time.”