Kanagavel (pictured) will be responsible for TRKKN UK’s clients, partner relations and business development, with a focus on accelerating the growth the business has seen to date.

Founded in 2008, TRKKN was bought by Omnicom’s media services division Omnicom Media Group (OMG) in 2015 and is a Google analytics, marketing and cloud technology partner. The company’s services include digital analytics, adtech, cloud engineering and data strategy consulting. 

TRKKN is headquartered in Hamburg, Germany and launched in the UK in February 2023.

Kanagavel joins the business from Dentsu, where he was responsible for leading the Google technology practice at Merkle UK. He will report to Henry Rowe, chief digital officer at OMG UK.

Laura Fenton, chief executive, OMG UK, said: “The appointment of El marks an important next step in supercharging TRKKN UK’s proposition and in ensuring our clients are able to access industry leading expertise across a wide range of specialist areas. El is a recognised leader in this space and his vast experience will ensure that TRKKN, and its clients, are set up for success.”