Truth Intelligence promises to unite a range of data streams to provide a comprehensive understanding of cultural context, audiences, competitors, prevailing market trends and the media landscape.

It will analyse information from millions of global data sources, includes open-source datasets from governments, NGOs, central banks, trade associations, and unstructured data from social media, news websites, blogs, and online forums.

The result will be, Truth Consulting says, more precision and relevance in communications.

Truth is part of EMEA communications consultancy Instinctif Partners.

“Partnering with Instinctif Partners to launch Truth Intelligence is a major step forward in using audience insights to shape PR and communications,” said Matilda Andersson, managing director of Truth Consulting (pictured, right).

“Truth Intelligence turns large amounts of data into clear insights, helping communications teams create campaigns that truly connect with their audiences. This initiative highlights the importance of research in developing effective communication strategies and achieving commercial advantage for Instinctif’s clients.”

Andersson will be a product adviser to Truth Intelligence, which will be headed by Mike Norris, associate director at Instinctif Partners (pictured, left).