The partnership will offer brands support with bridging say-do gaps and aligning values with action, as well as a pre-detection ‘lens’ that will help businesses identify upcoming challenges.

Other features of the partnership include co-creating strategies for brands, with Truth Consulting facilitating co-creation, immersions, workshops and thought leadership engagements.

Ashoka is a not-for-profit organisation that supports a global network of more than 4,000 social entrepreneurs dedicated to improving lives and the planet, with a specific focus on systems change.

Notable Ashoka Fellows include Jimmy Wales, co-founder at Wikipedia, John Bird, founder at The Big Issue, and Caroline Casey, founder at The Valuable 500.

Dr Bridget Dalton (pictured), head of Truth Futures, said: “Partnering with Ashoka will deliver powerful insights that help companies drive transformation and commercial success.

“Ashoka’s commitment to systemic change through social entrepreneurship perfectly aligns with our mission to help brands close the ‘say-do gap’ and drive meaningful product and brand innovation.”