Asser (pictured) will help grow Truth’s quantitative work and capabilities, and will be based in London.

Prior to joining Truth, Asser was senior director of brand and communications research at Yonder Consulting for more than five years.

Asser has also worked with Savanta and Ipsos, and has worked with clients including BT, Greene King, Sky, Formula 1, Formula E, Charlotte Tilbury, Admiral Insurance and Thames Water.

Truth is a full-service strategic insight agency specialising in brand, innovation, audience and business strategy which is headquartered in London with further offices in Germany and South Africa.

Leanne Tomasevic, head of Truth, said: “It is wonderful to welcome Hamish to our growing team.

“Hamish brings vast experience across multiple sectors including finance, technology, transport, and environment which no doubt will prove to be a huge asset to our expanding portfolio of clients.”