Andersson (pictured) spent eight years at Crowd DNA, latterly as group managing director, before leaving the business at the end of 2023.

Prior to joining Crowd DNA in 2015, her career included various client-side research roles at the BBC and independent insight consultancy work.

Truth was founded in 2007 and is owned by Emea communications consultancy Instinctif Partners. The company employs a team of strategists, qualitative and quantitative researchers, semioticians, behavioural experts, trends analysts and data and analytics specialists.

Leanne Tomasevic previously served as head of Truth before leaving in mid-2023.

Through the appointment of Andersson, Instinctif aims to foster growth and innovation at the business.

As part of her remit, Andersson will work alongside colleagues within the Instinctif Partners group on shared offerings with comms, reputation, and risk management specialists.

Andersson said: "I'm blown away by the level of experience in the team, and the value and trust our clients put on us for making a difference to their business."