Moir (pictured, left) joins Toluna from Kantar, where she was senior director of transformation and research centres, responsible for global transformation projects including improving processes and service delivery models.  

At Toluna, she will lead the operations and project management teams, maintaining a focus on integrating people, processes, and systems as part of the company’s acquisition of MetrixLab in 2023.

Sarkar (pictured, right) joined Toluna last year, following the MetrixLab deal, and has since been regional head of research and client services, Europe for the combined organisation.

As chief research officer, she will lead Toluna’s global research, client service, and customer success teams.

Both Moir and Sarkar join Toluna’s executive leadership team.

Frédéric-Charles Petit, chief executive, Toluna, said: “Priyanka has demonstrated exceptional leadership skills, understanding of our industry, and strategic vision. I’m confident she will lead us into the next phase of growth and success.

“Likewise, Lucia’s multi-faceted expertise will be extremely valuable as we combine the best of both MetrixLab and Toluna and harness the game-changing potential of AI and machine learning to transform our operations.”