The bootcamps will help both aspiring and current marketing talent to upskill and reskill in key areas of marketing, while also increasing the pool of skilled talent available to businesses.

The DMA’s skills bootcamps will help diverse talent in major UK cities, predominantly those who are either unemployed or working within SMEs, to develop creative, data and digital skillsets in order to improve their career and employment opportunities.

In addition, unemployed people who complete the skills bootcamps will also secure job interviews with reputable employers.

These new bootcamps, launching in London, Bristol and Manchester in September, are a key part of the DMA’s wider campaign to reduce skills gaps and talent shortages across the UK.

Not only will they help people from all backgrounds to upskill and reskill in marketing, but they will also increase the talent pool of skilled workers available to organisations across the UK.

“The DMA’s new skills bootcamps will help organisations and the people who power them to benefit from government-funded upskilling and reskilling opportunities during these extremely challenging economic times”, said DMA chief executive Chris Combemale.

“They will help businesses to acquire skilled, diverse talent, thereby saving on both training and recruitment costs, while empowering them to boost growth and productivity.

“In addition, they will offer support to people from all backgrounds across the country, not only helping them to develop highly desirable marketing and digital skills, but also providing them with crucial links to responsible employers.”