The Adaptive Profiling system asks questions to uSamp panelists based on their correlated attributes, with the intention of reducing the number of profiling questions asked and therefore improving survey completion rates.

“Before today, profiling models were static and inflexible, which means 90% of the data collected could not be used for the intended project,” said Carl Trudel, chief technology officer, uSamp.

“Adaptive Profiling is a true game changer, as it improves the likelihood that the filtered audience will match the desired profile sought by the client base.”