The restructure will focus on service to clients and tailored research solutions, with the department split into multiple teams to help increase the department’s agility, led by qualitative research division president Katie Ozdemir.

Palacios (pictured right) was previously project manager – global qualitative solutions at Veridata Insights, while Akin (pictured left) also held the role of project manager.

Jami Pulley, chief executive at Veridata Insights, said: “We are thrilled to begin the year with a focus on excellence in qualitative research.

“Heidi and Leyla’s contribution to Katie’s team has been monumental, and they exemplify the dedication and expertise that define Veridata Insights. Their leadership will drive our mission to deliver industry-leading, client-centric solutions and set new benchmarks in customer service.”