Verto Analytics will use Unacast’s platform-as-a-service, Turbine, to process its first-party location data and obtain insights on place visitation in the offline world.

Through the partnership, Verto will offer a panel-based opt-in framework to measure how people move around and connect those insights to online usage metrics, including mobile and PC usage across apps, e-commerce and media streaming. According to the company, this will “more accurately reflect real-world events on a global scale”.

Turbine is used for advanced data filtering and clustering, to understand device activity and context for mobility patterns.

Hannu Verkasalo, founder and chief executive, Verto Analytics, said: “We have a lot of location data that we wanted to understand on a deeper level, so we searched for a company that has the expertise and experience to interpret all of this information. Unacast is a pioneer in the location data space, and after seeing the results of testing, the quality of the data, and the transparent insights it provided, we knew we had found the right fit.”