Jack Mulholland (pictured right) has been named social intelligence associate director and will lead the expansion of Verve’s social intelligence practice based at the new Brighton hub.

Before joining Verve, Mulholland was research analyst at Brandwatch for more than five years.

At Verve, Mulholland will work alongside design thinking specialist Jodie Holland, collaborative qualitative expert Lydia Burrell and board director Andy Dexter.

Gabriella Goldberg (pictured left) has joined Verve as associate director research and consulting as part of a centre of insight communities excellence based in Toronto.

Prior to taking up her new role, Goldberg was at Maru Group focused on qualitative work in consumer packaged goods, retail, pharmaceuticals and agriculture.

Andrew Cooper, founder and chief executive at Verve, said: “Brighton is the home of an ever-increasing pool of creative talent – we see it as an ideal location to build out both our social intelligence and design thinking practices, along with augmenting our culture and trends team.

“It is an exciting time to be building out around brilliant people in both Toronto and Brighton.

“Both locations are centres of such inspiring and energising talent – and the bases offer great work/life balance lifestyles. As such both are fabulous locations for building out our post-pandemic – purposed for the new times – business model.”