Price (pictured) joins the company from Fuel Powered, where he was chief technology officer and product director for the past five years. His prior experience includes Digido Interactive and the Electronic Arts Canada studio, where he led teams to deliver games such as Fifa Soccer and NHL Hockey.

Price will be responsible for leading Vision Critical’s engineering, architecture and production IT teams.

Scott Miller, chief executive of Vision Critical said: “[Price] brings expertise in the convergence of engagement, gamification and member experience that will offer significant value as we continue to evolve our platform.”