Heidenreich (pictured) joins Walr from System1, where he was general manager, leading commercial activities across Europe and Asia-Pacific. 

Prior to that he was at GfK, responsible for go-to-market strategy for the company’s analytics platform.

In his new role, Heidenreich will oversee Walr’s account management and client services functions, tasked with delivering high-quality, effective service for clients.

Ben Walton, chief commercial officer, Walr, said: “Stefan’s extensive industry experience, combined with his ability to find opportunities for innovation and creativity, make him the ideal candidate for this position.”

Walton added that the appointment of Heidenreich would help to “streamline processes” and “drive success” as the business grows.