Mitchell was previously the president and CEO of Spring Mobile Solutions, a mobile applications SaaS start-up and will lead the company’s business strategy and worldwide operations after succeeding Alex Yoder in the role.

“Webtrends has spent the last two decades as a digital marketing leader and I see tremendous growth opportunities for the business,” said Mitchell. “I look forward to building on the innovation that Alex Yoder brought to the organisation and I’m honoured to work with the Webtrends leadership team to enter the next phase of growth.”