Zappi buys data science startup

US – Insights platform Zappi has acquired the business and assets of Chicago-based startup Data Quorum.

steve phillips

Data Quorum was founded in 2019 by a group of statisticians and researchers, Paul Holtzman, Mary-Beth Lake and David Thomas. 

The company runs custom automated statistical analysis applications through its software-as-a-service application.

The acquisition, which was effective from 1st July, includes Data Quorum’s library of statistical tools.

Financial terms have not been disclosed, but the deal will bolster Zappi’s research tools, analysis and reporting, and adds statistical expertise.

Stephen Phillips, chief executive, Zappi (pictured), said: “Paul, Mary-Beth and David are tenured statisticians and researchers and we’re lucky to have the benefit of their expertise and statistical tools at our disposal. They will be an asset to both our platform and our culture.”

Paul Holtzman said: “We were first introduced to some of the Zappi team at Intellection 10 years ago, and we found a lot of commonalities between our two companies when we reconnected. We’re looking forward to using our expertise to build the Zappi platform and help fuel Zappi’s growth.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts