The partnership will see StackAdapt’s programmatic capabilities integrated into Zitcha’s platform in an efoort to allow brands to access, scale and optimise retail media campaigns across key regions including Europe, North America and Asia-Pacific.

Zitcha’s platform allows retailers to unify their onsite, offsite and in-store advertising into a single system, and is the first retail media platform to integrate StackAdapt’s programmatic advertising capabilities.

As a result of the partnership, Zitcha is expanding in the US, alongside its presence in key markets including in the UK, Europe, Middle East, Africa and Asia-Pacific.

Renee Caceres, head of retail media at StackAdapt, said: “We are excited to partner with Zitcha to unlock greater retail media opportunities for brands and retailers worldwide.

“This partnership allows brands to tap into the full potential of retail media networks, eliminating typical barriers and making it easier for SMBs to access the data, measurement, and inventory needed for success.”

Troy Townsend, chief executive and co-founder at Zitcha, added: “This integration ensures that every retailer, no matter their size, can unlock new revenue streams, while brands can deliver smarter, high-performing campaigns with the efficiency of programmatic.”