Acutus AI names Pravin Shekar as strategic adviser
Shekar (pictured) will provide guidance on strategy growth and unconventional market approaches in his role at Acutus AI.
In addition to his role at Acutus AI, Shekar works at Krea International and is country lead for India at Esomar.
Acutus AI, which is based in Noida in New Delhi, India, aims to address inefficiencies in survey qualification and runs an AI respondent matching system.
Arindam Bhattacharya, chief executive officer at Acutus AI, said: “Pravin’s approach complements our growth goals. His marketing and research experience will be valuable as we scale the business and refine our solutions.”
Shekar added: “60% of surveys suffer from high dropout rates. The main cause is mismatched respondents leading to engagement, time, and revenue loss.
“I look forward to contributing to Acutus AI’s strategy and growth.”
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