The two companies will work together within the Alida Partner Network on customer experience and insights delivery through Alida’s CXM and Insights Platform.

The partner network provides companies with access to Alida’s software and advice to help expand customer experience services. Other firms in the Alida Partner network include Maru/Matchbox, Potentiate and Voxpopme.

Kerry Hecht, founder and chief executive of EchoMR, said: “Echo has identified a need for ad hoc service as they relate to creating successful long-term community engagements.

“Partnering with industry leaders, like Alida, in perfecting those services helps ensure both clients and participants get the most out of their mutual engagement. On behalf of our entire team, we’re beyond pleased to announce this partnership.”

Ross Wainwright, chief executive of Alida, said: “We are thrilled to welcome EchoMR as a best-in-class and trusted partner.”