Boote (pictured) was most recently European business development director for Infotools. She has also held senior roles at GfK and Synovate and worked client-side at Warner Home Video, Findus, Unilever and Premier Foods.

In this new role, her expertise in senior business development, marketing and category management and extensive network will help Big Sofa grow its global reach.

Simon Lidington, CEO, Big Sofa said: “Amanda’s appointment signals an exciting time for Big Sofa as we’re not only growing our European client base but are about to open our first office in the US. Her excellent track record and her insight will be key elements of our future business development and strategic direction.”