Richman (pictured) was previously president of investment at Starcom USA leading its cross-channel investment practice. She has also been president of digital for Mediavest. Prior to joining SMG, Richman held digital leadership roles at the Interpublic Group as managing director of is first digital agency, and at Time Warner leading client services for its interactive television division.

She will report to Tim Castree, global CEO. He said: “Amanda is a fantastic choice to be our US leader; her 20+ years of experience spans digital, investment, innovation and client leadership. She’s a collaborative and client-focused leader, a proven culture-builder, and her career is filled with many great accomplishments. She is universally liked and respected by her people, her clients and her partners in the marketplace and I’m delighted that she’s joining our global team.”