Walkey (pictured), who joined Angus Reid Group a year ago as senior vice-president for financial services, will lead the company’s Canadian operations.

Based in Toronto, Walkey will also work on expanding operations and growth strategy, with a focus on financial services.

During her two-decade career in market research, Walkey has held senior roles at Maru Group and Vision Critical, and has developed and led insight programmes across North America and the UK in sectors including financial services, retail and technology.

Angus Reid, CEO of Angus Reid Group, said: "With the rapid expansion of our client base and the growing demand for more sophisticated data-driven solutions, the need for strong leadership in our Canadian division has never been more pressing.

"Michelle’s ability to blend cutting-edge analytics with strategic insights makes her the ideal leader to scale our Canadian operations and ensure we continue to deliver industry-leading research."

Angus Reid Group has employees based around two hubs in Vancouver and Toronto.