Porter (pictured) has previously worked for brands including Amazon, Coca-Cola and Procter & Gamble and has experience in ethnographic research, focus group moderation and in-depth interviews.

At Angus Reid, Porter will lead the integration of the company’s qualitative research into all areas of the business.

Hudson had a prior role leading the go-to-market team at Rival Technologies and has also been editorial director for content development, executive communications and brand at Vision Critical (now Alida).

Angus Reid, chief executive at Angus Reid Group, said: “Adding LP to our team allows us to bring an even deeper level of trust and confidence to the insights we deliver.

“Their expertise ensures that the human stories behind the data are front and centre, allowing our clients to make decisions with both clarity and conviction; a truly comprehensive level of service that sets us apart in the industry.” 

Reid added: “Ben’s marketing leadership comes at a critical moment in our growth story. His ability to build consensus and deliver word-class content will amplify the trust and confidence clients place in our research.

“Ben is deeply committed to championing the quality and integrity of the work we do, helping to highlight the critical importance of clean, confidence-inspiring insights at this pivotal time in our industry’s evolution. With his leadership, we’re positioned to strengthen our reputation and deepen our relationships with clients across North America.”