Jimoh (pictured) was previously senior qualitative research director at C+R Research, and has also held prior roles at 2CV and System 1 Group.

At Behaviorally, Jimoh will focus on areas such as packaging and shopper research, as well as building successful client relationships.

Joe Corace, senior vice-president, client development, at Behaviorally and head of the firm’s Chicago office, said: “We are thrilled to have Julie on board. With her substantial expertise in market research and client service, she will undoubtedly enable us to maintain our commitment to delivering exceptional service to our clients and propelling our company’s growth.

“Additionally, her enthusiasm for cultivating strong relationships with clients and comprehensive insights knowledge make her an excellent fit for our team as we work towards realising our strategic vision of empowering our clients to seize the most valuable moment in marketing – the point at which a sales transaction occurs.”