Cousot (pictured) will help expand and improve upon Behaviorally’s current range of products as well as helping introduce further artificial intelligence and other technologies into the company’s package design database.

Before joining Behaviorally, Cousot held several roles at CB Insights, including senior director product management and product lead, as well as prior positions at Gerson Lehrman Group and Emojam.

Alex Hunt, chief executive at Behaviorally, said: “We are delighted to welcome Thibault to the Behaviorally team.

“With an impressive track record and experience in launching, building, and managing insights and data products, he will undoubtedly prove to be a valuable addition.”