Honovich (pictured) joins Leger from Behaviorally, where he was director of market development. Prior to that he held various roles at GfK. He has worked with clients in sectors including food and beverage, personal care and health.

In his new role, New York-based Honovich will work as a strategic partner with clients.

Canadian-owned Leger employs around 600 people across eight offices in Canada and the US.

In late 2022, the company acquired research business 360 Market Reach, expanding its presence in the US market.

Alicia Ierardi, executive vice-president, Leger, said: “Stephen’s collaborative spirit, research knowledge, and relationships within the market research industry will help to drive Leger’s brand awareness and accelerate our growth in the US.”