Behavix was previously in Beta mode, and has raised seed funding to fully launch as a behavioural data collection, processing and utilisation company.

The company, which is headquartered in Helsinki and which has teams in the US and across Europe, said it would provide opt-in-based behavioural data at scale, helping businesses to make more informed decisions with real-time, empirical insights.

Behavix’s platform would help users to collect opt-in-based behavioural data from a wide range of consumer devices, with the data collected then processed, enriched and delivered back to panel companies, with the aim of providing them with behavioural profiles of their panellists.

Verkasalo has built and sold several companies, including MobiTrack Innovations, Zokem and Verto Analytics, as well as holding executive positions at firms such as Arbitron and Nielsen, while Chatterji has held leading roles at Unity Technologies, Rovio/Hatch Entertainment, Verto Analytics and Disqo.

Chatterji said: “Our proprietary technology allows us to collect behavioural data across all digital touchpoints, providing a comprehensive view of consumer behaviour that is unmatched in the industry.

“We want to empower every product team with high-quality behavioural data which we think is the crude oil for building and marketing great products that consumers love.”

Verkasalo added: “We are building a zero-party independent platform that bridges the gap between behavioural data supply and demand.

“Our goal is to democratise access to high-quality behavioural data, enabling businesses of all sizes to harness the power of data-driven insights.”