The three appointments are Gareth Deere, who is working with Behavix’s sales team on market research, finance, technology and media, Nicolas Nore, who is supporting Behavix with its panel ecosystem build-out, and strategic data adviser Vinayak Nair.

Deere is based in London and has experience leading market research initiatives at Ipsos, while Nore, based in Barcelona, was director of client development Europe, Middle East and Africa at InnovateMR, and before that at SSI and its new incarnation Dynata.

Nair, who is based in Toronto, previously worked in leadership positions at Comscore and Verto Analytics and recently led Amazon Ads’ analytics and insights teams supporting clients in Canada and Brazil.

Hannu Verkasalo, chief executive officer and co-founder at Behavix, said: “We are honoured to have Gareth, Nicolas and Vinayak join Behavix.

“Their combined expertise and visionary leadership will be instrumental as we continue to revolutionise the market research landscape with our solutions that are all about democratising how behavioural data can be collected and used.”

Behavix’s partnership with Datality will integrate Behavix’s global cross-device clickstreams collected from opt-in consumers into Datality’s data platform.

This will allow clients to discover, purchase and integrate behavioural data for various applications, including path-to-purchase studies, consumer and competitive intelligence, consumer segmentation and brand lift analyses.

Clint Taylor, chief executive officer at Datality, said: “Partnering with Behavix enhances our platform’s capabilities, providing clients with unparalleled access to comprehensive behavioural data globally.

“This alliance underscores our commitment to delivering innovative solutions in the market research industry.”

Verkasalo added: “Our collaboration with Datality is strategically significant, as it amplifies our mission to democratise behavioural data, offering clients unprecedented insights and fostering data-driven decision-making.

“We have known Clint for a long time, and it is very natural for us to join forces on this exciting journey to make behavioural data more accessible.”