The funding will help Behavix, which was founded last year by by Hannu Verkasalo and Surath Chatterji and which is headquartered in Helsinki, invest in its AI-led behavioural data tools and expand its operations and capabilities in key areas.

Behavix said it would also use the funding to accelerate product development and expand its go-to-market efforts, particularly in the US.

Sami Ahvenniemi, general partner at Vendep Capital, and Juha Ruohonen, general partner at Superhero Capital, will join Behavix’s board of directors.

Hannu Verkasalo, chief executive and co-founder at Behavix, said: “With the backing of Vendep, Superhero, and our outstanding angel investors, we are now poised to accelerate Behavix’s growth on a global scale.

“This funding is a testament to the incredible work of our team and the immense potential of our solutions for connecting the supply and demand side of the behavioural data market.”

Sami Ahvenniemi, general partner at Vendep Capital, said: “Behavix is solving one of the most pressing challenges in the data-driven world – providing businesses with deep, scalable and objective consumer-focused data solutions.

“We see Behavix as a key player in the future of market research and digital intelligence, and we’re excited to support their journey.”

Juha Ruohonen, general partner at Superhero Capital, added: “The transformation of behavioural data from an underutilised asset into a fundamental tool for businesses is a game-changer.

“Behavix is not just participating in this shift – they are driving it. The team, vision, and technology make this an incredibly promising investment.”