Dan Jenkins (pictured, right) joins the company’s London office from Kantar, where he held various roles, most recently client director, innovation.

Victoria Waldman (pictured, left) previously held research roles at Comcast, Chase Card Services and Wyndham Hotel Group, before founding her own practice. She will be based in Philadelphia.

Both have been appointed as client directors, with responsibility for developing new revenue streams both from existing and new clients, in Europe and the US respectively. 

The appointments follow Big Sofa securing a ‘seven-figure’ investment sourced through private equity channels from a mixture of new and existing shareholders, announced last month.

Kirsty Fuller, chief executive, Big Sofa, said: “Both will be significant contributors to Big Sofa’s ambitious growth plans for 2021 with a remit to win and develop new client accounts.”