Collumb (pictured) was previously research partner at Veredus and has also held the role of insight research executive at the Medical Protection Society.

Joining Collumb are four graduate insight executives who have recently graduated from university – Naomi Sewell, Luke Green, Ellie Bradshaw and Libby Hall.

The appointments at Blue Yonder follow the hiring of Rachel Holdsworth in October as senior director in its research and development (R&D) team Sense:lab.

Hannah Rogers, head of new business and client lead, said: “I started at Blue Yonder as a 22 year old, 15 years ago, so I understand just what our company can offer young people in the early stages of their career.

“I’ve had the pleasure of training Naomi, Luke, Ellie, Libby and Becca in technical R&D, and their ability to learn, and put their learnings straight into the day-to-day is wonderful to watch.

“They fit our cultural perfectly, while bringing fresh energy and new ideas to the mix. I look forward to seeing what the future holds for them.”