The investment is led by Liberty City Ventures, with participation from K5 Global, Raptor Group and Wasserman Media Group, and the funding will support the expansion of Carbon Arc’s data utility.

The insights exchange will aim to take raw data from across industries and transform it into structured, standardised intelligence that AI models and businesses can use.

Carbon Arc’s model includes a proprietary unified ontology that allows users to crosswalk datasets and build insights not only using a panel-based approach but using an entity framework across multiple data feeds.

The company said that this framework would turn raw data into usable insights, by connecting data assets to tangible entities like companies, brands, locations and people.

Kirk McKeown, co-founder and chief executive officer Carbon Arc, said: “There are huge wells of high-quality data locked away – raw, siloed and underutilised in outdated pricing models. Data today trades like stocks did in the 1930s.

“We are building the exchange that turns data into a liquid, tradable asset. We’re unlocking private data, turning it into insights, and getting it into the hands of decision-makers who need it. That’s why we built Carbon Arc: frictionless access to insights at scale.”