CIA and Google take stake in web monitor Recorded Future

US— Google Ventures and the Central Intelligence Agency’s investment arm are backing an online technology firm that analyses information across the internet to provide insight and predict how much coverage an event or issue will generate.

Wired.com reports that the duo have taken a stake in Recorded Future, which allows users to scan “tens of thousands of websites” to find the relationship between people, organisations and incidents, both in the present and in the future.

The company’s analytics engine can be used to research people, gain competitive intelligence and follow brand perception online, Recorded Future said.

Once users have entered their search terms, the Recorded Future analytics engine searches news sources, blogs, trade publications and financial databases for information. This data can then be broken down by date.

The technology then tracks the online “momentum” of an event or issue by analysing how much coverage it has generated during the time period the user selected.

CEO Christopher Ahlberg said: “You can actually predict the curve in many cases.”

The firm said that this prediction ability provides users with the competitive intelligence to spot in advance, for example, mergers and acquisitions in their marketplace

It is not the first time that In-Q-Tel, the CIA’s investment arm, has pumped cash into the media monitoring sector. In 2009 it became a “strategic partner” of blog watcher Visible Technologies, with the aim of using the firm’s technology to keep tabs on foreign social media.

Other firms in the online analytics space to receive CIA funding include Visual Sciences – now part of Omniture – and text analytics specialist Attensity.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts