Cint and StatSocial partner to connect data
The approach will combine Cint’s 155 million respondents across 130 countries with StatSocial’s audience, profiled by mapping 1.3bn social accounts.
The partnership will allow researchers and marketers to create custom audiences for surveys, including business-to-business groups.
Survey and panel data can be appended with customer attributes including passions, interests and preferred media.
Heather Hughes, vice-president of connected data at Cint, said combining the two companies’ platforms would allow clients to “achieve the level of survey targeting needed in today’s environment – reaching the right respondents, quickly and easily”.
David Barker, chief executive, StatSocial, added that the partnership would allow researchers to expand on the insights they obtain from panel respondents with social affinity data.
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