In its 2024 full year financial results, Comscore said revenue was at $356m, down from $371.3m in 2023, although revenue for the fourth quarter as $94.9m, compared to $95.1m for the same period the previous year.

Comscore made a net income of $3.1m in the fourth quarter of 2024, compared with a net loss of $28.4m in the same three months the year before.

A net loss of $60.2m across the whole of 2024 was an improvement on the $79.4m net loss seen the previous year, both a result of non-cash goodwill impairment charges of $63m and $78.2m respectively.

Comscore said it believed 2025 revenue would be between $360m and $370m, driven by growth in content and ad measurement revenue from local TV and cross-platform products.

Revenue in the first quarter of 2025 is anticipated to be flat compared to the first quarter of 2024, with Comscore expecting a return to growth in subsequent quarters as demand for cross-platform products rises.

Content and ad measurement revenue declined 2.8% across the whole of 2024 compared with 2023, Comscore said, which it added was driven by lower revenue from its syndicated audience offerings, partially offset by an increase in cross-platform revenue, which grew 19.7% over 2023.

Research and insight solutions revenue fell 10.6% from 2024 to 2023, primarily due to lower deliveries of certain custom digital products.

Comscore’s core operating expenses, which include cost of revenues, sales and marketing, research and development, and general and administrative expenses, were $347.1m in 2024, down 1.9% compared with $353.8m in 2023.

Comscore said the fall in core operating expenses last year was primarily driven by a decline in employee compensation and lower cloud computing costs, partially offset by higher data licensing costs.

As of December 31, 2024, cash, cash equivalents and restricted cash totalled $33.5m.

Comscore said that on the last day of 2024, it had entered into a senior secured financing agreement with Blue Torch Finance LLC to provide a borrowing capacity of $60m, consisting of a $45m term loan that was fully funded at closing and a $15m revolving credit facility that was unfunded at closing.

The company used initial proceeds from the term loan to resolve its aged accounts payable, cash collateralise its outstanding letter of credit, pay transaction fees and expenses, and strengthen its cash position to invest in future growth.

Prior to entering the new facility, Comscore repaid the outstanding principal balance under its prior credit agreement with Bank of America.

Jon Carpenter, chief executive officer at Comscore, said: “We made solid progress in Q4 to establish Comscore as a leading source for cross-platform planning and measurement.

“Our cross-platform audience solution, Proximic, continued to accelerate, and our cross-platform measurement products also scaled nicely within programmatic advertising environments as we came down the stretch in 2024. We believe this progress and the leadership additions we've made in recent months position us well for growth in 2025.”