The accreditation covers Comscore’s national and local TV time-based grid reports, specifically household, age and gender “households with” metrics.

The MRC decision follows on from accreditation awarded to Comscore last year for its local and national TV time-based grid reports for total household rating and average audience estimates.

The MRC is a non-profit industry association comprising television, radio, print, advertising and digital media companies with the aim of making sure measurement services are valid, reliable and effective. 

Jon Carpenter, chief executive officer at Comscore, said: “This MRC accreditation reinforces Comscore’s leadership in big-data measurement and sets us apart in today’s evolving multi-currency TV landscape.

“By leveraging big data from the local level up, we’re delivering a unified, scalable measurement system that provides advertisers and broadcasters with consistent, geographically precise insights that they can rely on to run their business.”

George Ivie, chief executive and executive director at the MRC, added: “We greatly appreciate the continued efforts and commitment by Comscore in the MRC accreditation process and congratulate Comscore on achieving accreditation of its household, age and gender ‘households with’ data.

“This recognition signifies this national and local data adheres to MRC Standards and we look forward to our continued work with Comscore to expand the scope of accredited metrics.”