Crowd DNA’s Stockholm office will be led by Sofie Brodén, who has joined from brand development consultancy Grow.

The new office joins existing Crowd DNA bases in London, Amsterdam, New York, Singapore and Sydney. Crowd DNA became part of Strat7 in late 2020.

The company has hired 18 staff over the past three months as part of a recent expansion, including Josephine Hatch as director of Crowd DNA’s combined futures and editorial and content team Signs & Socialise.

Hatch was previously in trends forecasting roles at Chivas Brothers and John Lewis.

Brian Lim del Rosario has also joined as director of strategic insights in the Amsterdam office, having previously worked in senior consultancy roles at Epiphany RBC and Quantum.

Andy Crysell, founder and chief executive of Crowd DNA, said: “There are so many refreshingly innovative brands in Sweden and the wider region that we’re looking forward to getting closer to and working with.”